zmotion

Green is here to stay. It’s not just a hot fad. It is key to the future of all life on earth. The real question that should be asked and is being asked more and more is “How do we plan and how do we invest so that we grow an economy that is truly sustainable?”

As recent as 60 years ago, enormous tracts of land were deteriorating from fertile timber growth to barren land because there was no plan for reforestation or soil conservation practices. Soil erosion further complicated the reversal of this natural dilemma and made it difficult to reforest on degraded soil. Fortunately, the timber industry began to plan and develop strategies that were not only green, but financially sustainable. The result – green investments methodically transformed timber into one of the most stable markets on earth.

Because demand is outstripping production, the petroleum industry will dry up and give way to the growth of green energy. This is inevitable, regardless of my opinion or yours. I believe renewable energy resources such as wind, solar and geothermal are clearly the most promising alternatives, but bio-fuels and biomass technologies may also play important roles in future markets.

Nature has phenomenal recuperative abilities, but the unrelenting extraction of natural resources has demonstrated that some resources can never be replaced.  Once consumed and turned into carbon gases and particulate matter, there is no recycling of petroleum-based fuels. There are some situations where there is no possible means of a reversal, but there are paradigm shifts that can avert disaster and create growth.

Every plan has its subtle differences, but the common thread is the intentional strategic investment of time, energy and capital that captures the vision of perpetual growth and viable sustainability. There will always be consumable products, but the industries that produce consumables must exercise wisdom and understanding. They must employ green business practices to assure the continuity of the natural resources that feed their industry.

It is my belief that these types of business strategies make green money a good investment. These good investment practices create a sustainable financial market.

This entry was posted on Saturday, October 24th, 2009 at 2:08 pm and is filed under Agriculture, Business, Energy, Environment, General, Posts, Sustainable, Thriving Communities. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.