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An investment should be more than just an instrument to gain personal wealth. Of course, if you didn’t believe it would be profitable, it wouldn’t be a wise move. Right? What if you were to think of your investment as an action/belief statement about your core values? What you do, and especially what you do with your money, actually says more about what you believe than what you say.

If you know that the capital you invest is going to result in harm to innocent people, but you do it anyway because it is reported to be a good investment – well, you know what that is. It’s just wrong! Why not make a quality decision to invest in ventures that accomplish what you believe in?

I believe that I can only commit resources – time, energy, money – into products or businesses that are sustainable, life-giving, life-saving and I wholeheartedly recommend that you do the same. I have put a great deal of thought, research and soul searching into ideas that will benefit the world we live in and future generations. I believe that we must turn the corner – effect paradigm shifts and make the hard decisions that our grandchildren will enjoy and, hopefully, we will be able to enjoy.

Green building practices, green agriculture, green energy, green industry, fresh water projects are all sustainable endeavors for the economy of future generations. Markets will reflect the decisions that investors make. We haven’t even begun to see what can happen in 10, 20, 50 years if we make up our minds to do it and to devote whatever resources we can into it.

Green is here to stay. It’s not just a hot fad. It is key to the future of all life on earth. The real question that should be asked and is being asked more and more is “How do we plan and how do we invest so that we grow an economy that is truly sustainable?”

As recent as 60 years ago, enormous tracts of land were deteriorating from fertile timber growth to barren land because there was no plan for reforestation or soil conservation practices. Soil erosion further complicated the reversal of this natural dilemma and made it difficult to reforest on degraded soil. Fortunately, the timber industry began to plan and develop strategies that were not only green, but financially sustainable. The result – green investments methodically transformed timber into one of the most stable markets on earth.

Because demand is outstripping production, the petroleum industry will dry up and give way to the growth of green energy. This is inevitable, regardless of my opinion or yours. I believe renewable energy resources such as wind, solar and geothermal are clearly the most promising alternatives, but bio-fuels and biomass technologies may also play important roles in future markets.

Nature has phenomenal recuperative abilities, but the unrelenting extraction of natural resources has demonstrated that some resources can never be replaced.  Once consumed and turned into carbon gases and particulate matter, there is no recycling of petroleum-based fuels. There are some situations where there is no possible means of a reversal, but there are paradigm shifts that can avert disaster and create growth.

Every plan has its subtle differences, but the common thread is the intentional strategic investment of time, energy and capital that captures the vision of perpetual growth and viable sustainability. There will always be consumable products, but the industries that produce consumables must exercise wisdom and understanding. They must employ green business practices to assure the continuity of the natural resources that feed their industry.

It is my belief that these types of business strategies make green money a good investment. These good investment practices create a sustainable financial market.

What if you could cut your electric bill in half and be greener at minimal or no net cost to you? Given the innovations, developments and publicity that promote a greener world, it seems inescapable that you have to spend more money to go green. But let’s explore a little deeper.

Let’s ask the tough questions. Why should it cost more for recycled products than for original? Why does a hybrid vehicle cost several thousand dollars more than a conventional when they only improve fuel economy by 10-12%? Why would someone pay $200,000 for a geothermal system to heat and cool their home? Why should it take 10 to 20 years to break even on solar or wind power or solar water heating? Are we really saving our forests by using more expensive non-wood materials? Why do biofuels cost more to produce than petroleum fuels?

The obvious reason that more people are not jumping on the green wagon has to do with financial considerations. In some instances higher costs might be justified by the benefits, but frankly, it is generally cost prohibitive to go green. Sure, Hollywood is full of greenies. It’s free publicity to promote love for the planet and it’s a nice tax break, too!

Forget Main Street, let’s go all the way to my street, where I have to balance my checkbook or go to my online bank site every few hours to track my spending. So what’s my point? There are lots of ways you can go green and save money, and if that’s true, then we should spend some time exploring ways of going green without going broke.

In this blog I want to explode some myths about some much-publicized green ideas. I want to motivate you toward a more sustainable life. I want to give you some food for thought about some obvious and some not so obvious ways you can be green and save some green.

Here are some specific ways to benefit from the green wave without the dramatic switch to renewable energy. First, let’s talk about some things you can do immediately that will “reduce your carbon footprint” and, if you apply them all, you could cut your electric bill by 50% or more. What could you do with that much more disposable monthly income?  Read More . . .

Until very recently, the overwhelming opinion of the financial world has been that green energy is a great idea but the real money is still to be made in fossil fuels.  That viewpoint is beginning to see the first indicators of change.   Some leaders in financial markets are making bold statements like this:

“For a number of years there has been talk about the importance of sustainable energy, but targets have not been achieved when it comes to creating it. The tide is, however, changing. Government initiatives have an important role to play. We expect renewable energy markets to grow significantly in 2010 and thereafter following the introduction of favorable incentive schemes.”  (6-22-09, Roberto Cominatto, current manager of the Julius Baer Energy Transition Fund.)