zmotion

An investment should be more than just an instrument to gain personal wealth. Of course, if you didn’t believe it would be profitable, it wouldn’t be a wise move. Right? What if you were to think of your investment as an action/belief statement about your core values? What you do, and especially what you do with your money, actually says more about what you believe than what you say.

If you know that the capital you invest is going to result in harm to innocent people, but you do it anyway because it is reported to be a good investment – well, you know what that is. It’s just wrong! Why not make a quality decision to invest in ventures that accomplish what you believe in?

I believe that I can only commit resources – time, energy, money – into products or businesses that are sustainable, life-giving, life-saving and I wholeheartedly recommend that you do the same. I have put a great deal of thought, research and soul searching into ideas that will benefit the world we live in and future generations. I believe that we must turn the corner – effect paradigm shifts and make the hard decisions that our grandchildren will enjoy and, hopefully, we will be able to enjoy.

Green building practices, green agriculture, green energy, green industry, fresh water projects are all sustainable endeavors for the economy of future generations. Markets will reflect the decisions that investors make. We haven’t even begun to see what can happen in 10, 20, 50 years if we make up our minds to do it and to devote whatever resources we can into it.

Green is here to stay. It’s not just a hot fad. It is key to the future of all life on earth. The real question that should be asked and is being asked more and more is “How do we plan and how do we invest so that we grow an economy that is truly sustainable?”

As recent as 60 years ago, enormous tracts of land were deteriorating from fertile timber growth to barren land because there was no plan for reforestation or soil conservation practices. Soil erosion further complicated the reversal of this natural dilemma and made it difficult to reforest on degraded soil. Fortunately, the timber industry began to plan and develop strategies that were not only green, but financially sustainable. The result – green investments methodically transformed timber into one of the most stable markets on earth.

Because demand is outstripping production, the petroleum industry will dry up and give way to the growth of green energy. This is inevitable, regardless of my opinion or yours. I believe renewable energy resources such as wind, solar and geothermal are clearly the most promising alternatives, but bio-fuels and biomass technologies may also play important roles in future markets.

Nature has phenomenal recuperative abilities, but the unrelenting extraction of natural resources has demonstrated that some resources can never be replaced.  Once consumed and turned into carbon gases and particulate matter, there is no recycling of petroleum-based fuels. There are some situations where there is no possible means of a reversal, but there are paradigm shifts that can avert disaster and create growth.

Every plan has its subtle differences, but the common thread is the intentional strategic investment of time, energy and capital that captures the vision of perpetual growth and viable sustainability. There will always be consumable products, but the industries that produce consumables must exercise wisdom and understanding. They must employ green business practices to assure the continuity of the natural resources that feed their industry.

It is my belief that these types of business strategies make green money a good investment. These good investment practices create a sustainable financial market.

The World Bank Group’s financing for renewable and efficient energy projects increased 24% in the last fiscal year. Reaching $3.3 billion, the bank’s clean technology investments have reached their highest level ever.

At the Bonn International Renewable Energies Conference in 2004, the World Bank committed to increase its contribution to cleantech investments by $1.9 billion through 2009. Not only did last fiscal year’s result more than double the five-year commitment, the World Bank’s support surged by $7 billion.