Posts Tagged “investment”

Is there quantifiable evidence that green is gaining momentum? The question only requires that you take a superficial look around in the business community to see it.

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Green has become a big deal. Are you wondering if there’s any profit in green investing? Not too many years ago you had to be a hardcore “treehugger” to think there was a chance that going green could be good for the economy or for personal gain. It was just something that appeared to be the right thing to do, even if the return on investment was a loss. Today, however, green is everywhere — green is golden — green is cool, but just because marketing has turned on the green spotlights, it doesn’t mean that everything is as green as it appears.

Short-Termism

It has always been a dark motive — the desire to generate short-term results no matter what the long-term cost. Get-the-money-now businesses that give you slick talk and slipshod results have been around forever. The temptation to shortcut success is strong. It got to be epidemic. Short-termism has had its get-rich-quick results long enough and there may still be a few tricks left. Short-termism is fueled by greed and fear of loss. Impulse decisions based on greed or fear may give short-term satisfaction, but the long-term cost can be deadly.

A truly green business, by contrast, is a socially responsible business. It is not only about green buzzwords, but more importantly, it values the general well-being of its customers, its community and its employees for the long term. If socially responsible investing is important to you, then read on . . .

Greenwashing

Greenwashing is when a petrochemical company acts like it’s green because it mixes 10% biofuel with its 90% hydrocarbon gasoline or because it has an experimental fuel cell project. It could be a hotel chain that posts placards that it’s green because it conserves natural resources by not changing your linens every day. I think you get the idea. Exposing the greenwash involves making sure that when a company claims to be green, it uses socially responsible practices throughout its corporate policy. Is this company committing any of the seven greenwash sins? What really makes a product or service green? Does this company support your own values and beliefs?

Select a Green Investing Sector

Green investing encompasses a variety of sectors such as natural products and organic foods, environmental remediation, renewable energy, pollution controls, non-toxic practices, community involvement, energy-saving products, innovative solutions and there are even consulting firms that help businesses become greener. These sectors are then broken down further into subgroups. Your social, personal and environmental values help you focus on which green investing sector is most attractive for you. As you concentrate on the various factors, the companies who demonstrate the leadership to move forward in these areas will begin to rise above the others. Once you decide this, you have a company you can be passionate about supporting and, hopefully, the company will not only impress you with their innovations, but also reward your passion with financial growth.

Green Investment Strategy

Green investing can be as tricky and as problematic as any other type of investing and that is why you need a plan. Create a strategy for your green investment to help you make an informed decision that is in line with your belief system and that has the potential to be financially lucrative. Your green investment strategy should include:

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A Benefit Corporation maintains its status through sustainable business practices, environmental efforts, participation in community projects and well-being of its employees.

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I don’t believe in coincidence. What I do believe is that something happened to Kevin Costner in the course of making the 1995 film Waterworld that absolutely captured his imagination and wouldn’t let go. The caption below the setting sun says it all, “BEYOND THE HORIZON LIES THE SECRET TO A NEW BEGINNING.”

He saw the potential of being able to clean up oil spills like the 1989 Exxon Valdez disaster in short order. The questions and answers began to crystallize when he and his scientist brother Dan saw a tiny centrifuge that could separate toxic material from water. He began to ask the “what if” questions and five years later had a working prototype that would separate water and oil on a large scale.

I can identify with the phenomenon because there are challenges and the solutions to them that just will not let go of me and I will not rest until I see them fleshed out in real world scenarios. Some intelligent moves by some major decision makers at this juncture could absolutely have an impact on our sluggish economy and revive confidence in America’s leadership to respond to negative circumstances and turn them into victories.

The actor / producer / environmentalist had a vision and was poised for the Deepwater Horizon disaster, but was detained by both the House and the Senate. They ordered the device tested to see if BP would verify that it is really effective. The model V20 centrifuge can clean about 200 gallons of seawater per minute, which translates into more than 200,000 gallons per day. 32 of these machines have the potential to process over 6 million gallons of oil-laden water every day and daily recover as much as 2.5 million gallons (60,000 barrels) of crude into tankers.

They could have been in place within the first week after the ruptured well began spewing oil to the surface – they should have been in place within the first month after the incident – 4 of them finally began to be used on the 2nd day of July, more than two months after the explosion. So much oil has washed ashore that could have been prevented. This advanced technology will shorten the length of time that it takes to return the Gulf of Mexico to its previous condition. At least it will be a weapon in the arsenal for future spills.

Costner’s water / oil separator has been, according to his own words, “sitting on the shelf for the last ten years.” It is proven technology, not just a dream. Various government agencies, as well as major oil companies, have witnessed the effectiveness of Costner’s device over the last ten years. Seriously, while we are in the middle of an economic valley, we could be turning this disaster into a history making success story. Somebody or several somebodies apparently don’t feel the urgency to make that happen.

Fifteen years and $24 million of Costner’s personal money went into the development of this water / oil centrifuge. The first 32 of the units stand ready to be deployed. Washington has signed off on it pending adequate testing; BP has contracted with Costner and Ocean Therapy Solutions, his manufacturing company, but when will we actually see a flotilla of these in action and have something of a sustainable recovery on the horizon?

Washington – 17 June 2010 . . .

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Port Fourchon, LA – 18 June 2010 . . .

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Port Fourchon, LA – 2 July 2010 . . .

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what you do with your money actually says more about what you believe than what you say

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industries that produce consumables must employ green business practices to assure the continuity of the natural resources that feed their industry.

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The World Bank has now committed to even more challenging goals on clean energy.

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