An investment should be more than just an instrument to gain personal wealth. Of course, if you didn’t believe it would be profitable, it wouldn’t be a wise move. Right? What if you were to think of your investment as an action/belief statement about your core values? What you do with your money actually says more about what you believe than what you say.

If you know that the capital you invest is going to result in harm to innocent people, but you do it anyway because it is reported to give a good return — well, you know what that is. It’s just wrong! Something doesn’t have to be illegal to be wrong. Why not make a quality decision to invest in ventures that accomplish what you believe in?

I believe that I can only commit the resources at my disposal – time, energy, money – into products or businesses that are sustainable, life-giving and socially responsible. I wholeheartedly recommend that you do the same. I have put a great deal of thought, research and soul searching into ideas that will benefit the world we live in and future generations. I believe that we must turn the corner – effect paradigm shifts and make the hard decisions that our grandchildren will enjoy and, hopefully, we will be able to enjoy.

Want a great example? Meet a company that has become a world leader in solar energy manufacturing and installation — First Solar, headquartered in Tempe, Arizona. They are a publicly traded company and I quote from their own company release, “Protecting the environment and conserving natural resources are at the forefront of First Solar’s mission and core values.” Over 2 gigawatts of solar electric power has been produced by them and they just had a record-breaking year.

Because of their commitment to manufacture and install low-cost, high output, high longevity products, they are not only a major producer of renewable energy products, but they are pushing toward the goal of lowering the cost of solar panels to under $1/watt. Additionally, they have established an aggressive program to recover and recycle damaged or replaced product from previous installations so that sustainability is inevitable.

Green building practices, green agriculture, green energy, green industry, fresh water projects are all sustainable endeavors for the economy of future generations. Markets will reflect the decisions that investors make. We haven’t even begun to see what can happen in 10, 20, 50 years if we make up our minds to do it and to devote whatever resources we can into it.

9 Responses to “Believable Investments”
  1. G.R.A.C.E. says:

    Your words were very thought provoking and stirred my soul. From the beginning of time for this earth man was commanded to have dominion over this creation and be fruitful and multiply. I believe that responsibility wasn’t just about procreation but about everything that was put into his hand and leave a path of “goodness” that reaches far into the future for all generations. One may think that just because so few dollars are at his/her disposal that “how could he make a difference?” When I put a quarter in my grandchild’s hand, a huge smile comes across her face. When you put money in a teenage girl’s hand for a new pair of shoes, she giggles with delight. When a 100 dollar bill is put in the hand of a person in need, tears of gratitude will well up in their eyes. What happens with a kind word or a caring action? All this is life-giving, life-sustaining. If you can’t do this, stand behind someone who can! We must all be good stewards with our lives and the time we each have left on this earth. We must all make a conscious effort to daily make this happen. Keep writing, keep stirring our souls! Thank you!

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